Technical SEO Audit Checklist & Template

Last Updated: November 2025

Technical SEO is at the foundation of any healthy, well-ranking website - from fundamental crawling and indexability issues that impact your visibility in organic search results, AI mode, and other LLM-powered results, to performance issues that affect both ranking and user experience.

This Technical SEO audit template contains an extensive list of technical SEO checks that will guide you through a full technical SEO audit of any website.

The how-to documentation linked throughout this template guides you through completing your technical SEO audit with Sitebulb. This checklist can also be easily adapted to suit your workflows and be used with your crawler of choice.

Who is the checklist for?

• SEO teams and freelancers looking for a structured approach to technical SEO auditing
• Beginner SEOs looking for training and guidance with their first SEO audit or using a website crawler
• Anyone trying to learn how to carry out technical SEO audits using Sitebulb as their main website crawler

What’s included?

• A complete, prioritized list of technical SEO checks, organized by topic, accompanied by a small description to guide you. Find this in template columns B to D.
• Pass/Fail and notes columns to document the state of each check, and record points of action as you go. Find this in template columns E to F.
• Video guidance and text guidance on how to find relevant data points in Sitebulb
• Links to the relevant Sitebulb Documentation and Hints explanations for each check
• Extra resources to help you understand potential issues

What to use it for

• Use it as a template for your technical SEO audits - make a copy of this template and use it straight away, or use it as a foundation to build your own technical SEO auditing workflow.
• Use it to train juniors on how to audit technical SEO - each check comes with a description, video, and written how-to documentation on how to find and analyze the relevant website audit data. Use the template and accompanying materials to train new SEOs in your team.
• Learn how to find key data points with Sitebulb - use the How-to documentation to learn how to find each data point in Sitebulb.

Getting started

• Make a copy of the Audit file - you’ll find it HERE
• Decide on the scope of your audit - will you be doing a full audit, sampling a particular area of your website, or do you have a specific audit focus, like auditing Performance?
• Gain access to the relevant tools
  • A website crawling tool, like Sitebulb
  • Access to Google Analytics, or relevant analytics tool
  • Access to Google Search Console
  • Tag Assistant
• Set up your Sitebulb Audit by following this guide The correct setup is essential in making sure that your final Audit contains all the data you need.
• Run your Audit - Complete an Audit of your website with Sitebulb to gather the relevant data for analysis.

Ready to audit?

Get the Audit Template

Log into Google docs and make a copy of the Audit Template. Get the Technical SEO Template

How to set up your Sitebulb Audit

Set up your Sitebulb Audit following this guide, to collect all the data you need for your Technical SEO Audit. Set up your Sitebulb Audit

Getting started with Sitebulb

You only need 20 minutes to lay the foundations of your Sitebulb knowledge. Follow the documentation below for a quick introduction to setting up Audits and understanding Sitebulb data. Get Sitebulb Training