Schema Markup Generators for Structured Data | Sitebulb

Schema Markup Generators for Structured Data

Elise Dopson
Updated February 2, 2021

The main goal of Google and other search engines is to make it easy for people to find information they're looking for. That’s why new search features are always cropping up - like videos, review ratings, or recipe ingredients in the results page itself.

The content within these rich results isn’t always pulled automatically, though. Some search features require structured data to help search engines interpret content within a webpage more easily and pull it into search results.

This article will give an overview of how to use Schema markup generators, then have a look at some of the generators available for different types of Schema markup.

Ready to jump straight to a specific type of Schema generator? Use these links:

How to use a Schema markup generator to produce structured data

Now we know what Schema is, and the advantages of claiming a rich result, let’s take a look at how you can implement it on your website.

The process of adding structured data can be done on a page-by-page basis. You’ll need to create the unique JSON-LD code for your structured data, then place it within the HTML of your page and repeat the process again for another webpage.

If you decide to scale up, you can implement Schema sitewide using templates. But for now, we’ll stick to page-by-page structured data implementation - which you can do by following the steps below.

1. Decide on the schema type for your structured data

The first thing to do when adding structured data to a webpage is determine which type of page you’re marking up. This helps you determine which tags you’ll add.

There are various Schema types to choose from. Browse Google’s search gallery and see which your structured data type your content best suits. That might be including:

2. Find a Schema markup generator

You don’t have to create JSON-LD code manually.

Schema generators are generally a ‘quick and dirty’ way of producing structured data for individual pages. They’ll help you map content to a specific tag, then produce JSON-LD code for you to embed within your page’s HTML code.

Granted, this approach has its limitations in terms of scalability. You’ll need to use the generator to create individual code for each page one-by-one. But, they’re a great way to get structured data live quickly.

Here are some Schema markup generators (that give JSON-LD markup) to choose from, depending on your page type:

FAQ Schema generators

Do you have a page answering common questions you get on a specific subject? FAQ Schema generators can present those Q&As in the SERP, without customers having to click through to your page to read them, like this example:

Here are three awesome FAQ Schema generators to help create this code:

Video Schema generators

Videos are a superb way to capture the attention of searchers - especially if you’ve got a great thumbnail to go with it. It’s reported that 35% of search results in the UK contain a YouTube video because they demand tons of attention on a SERP, as you can see with this example:

Most video-hosting platforms, including YouTube, produce structured data on your behalf. But if you’re uploading video content to your own website, use the video Schema generators below:

Product Schema generators

Many shoppers begin their product search by typing keywords into a search engine. They might be phrases like “candle making kit” which fetches a list of product pages with Schema markup added:

With this structured data, customers can see whether the item is in stock—and if so, whether it’s within their budget.

To create Schema for your product pages (and stand out to the people already searching for your product), use these product Schema generators:

Organization Schema generators

Want to make your business more prominent for people looking for you? Adding organization Schema to pages like your homepage, about, or contact us page can help make information easier for searchers to find. It helps search engine crawlers to fill knowledge graphs:

To add organization Schema to your webpage, use the following generators:

Local business Schema generators

Local business Schema works similarly to organization Schema - only it’s more suited to smaller, local businesses. It’ll give people a simple way to find your store or office, using the JSON-LD code to populate your knowledge graph:

Use the local business Schema generators below to do that for your website:

Breadcrumb Schema generators

Did you know that search engines reward sites with easy navigation? It’s frustrating to click around a website, not having a clear route to find the thing you need. Breadcrumb Schema solves that issue.

To make your site’s navigation easier for searchers, use these breadcrumb Schema generators:

Review Schema generators

There’s no doubt that reviews are crucial for eCommerce websites. Data shows that 93% of consumers use online reviews to make purchasing decisions.

Reviews can be configured to showcase your reviews front and centre of the SERP page, whenever you appear:

Here are some great Schema generators to use for reviews:

Article Schema generators

Blog posts, news stories, and research reports can have their own type of Schema markup to make them more prominent in SERPs.

Here are two great tools to do this with:

3. Add the HTML code to your webpage

Grab the JSON-LD code, and paste it inside the HTML code of the page you want to add structured data to. This can go anywhere within the head and body section.

4. Test your new Schema markup works

It’s crucial to validate Schema markup once you’ve generated it. You can do this with a structured data validator like Google’s Rich Results Test Tool.

5. Monitor SEO improvements

To track the before and after accurately, add an annotation to Google Analytics to show when you implemented structured data for that page.

6. Keep up to date with changes to Structured Data Guidelines

One of the things which can catch people out, and result in lost rich results, is changes to Google's structured data guidelines.

Which Schema markup generator is best?

We’ve mentioned that some Schema generators are great for individual structured data types. But if you’re looking for a single tool to handle all of the pages you’re generating structured data for, you can use a generic Schema markup generator.

Below are a handful of generators we’ve used and would recommend.

1. Google Structured Data Markup Helper

2. Merkle’s Schema Markup Generator

3. Schema App Editor

4. Joe Hall’s JSON-LD Schema Generator

Roll out Schema markup on another page

There’s no doubt that adding structured data to a webpage is an easy way to capture a searcher’s attention in the SERPs.

Now you know how to add structured data to a page, you can repeat this process across more pages on your website—bearing in mind that you might need to use different Schema generators for each structured data type.

And don't forget to keep validating and testing your structured data markup.