# **Articles, Guides & SEO Webinars**

Enhance your learning with our SEO guides, articles, resources, and [webinars](/content/resources/webinars/index.html) (from Sitebulb team and guest experts). It's everything you need to do your best search optimization. We also have [free SEO training courses](/content/courses/ "Courses"/index.html)!

## **Articles** for every stage in your **SEO journey**. **Jump on board**.

### [How Siri AI Could Change Search, and What Technical SEOs Should Do Now](/content/resources/guides/how-siri-ai-could-change-search-and-what-technical-seos-should-do-now/index.html)

Apple's Siri AI is live. See what it recommends vs. cites in real searches, and the technical SEO checklist for winning AI-generated answers.

### [SEO & UX: Organic Growth via “The Retention Ladder”](/content/resources/guides/seo-ux-organic-growth-via-the-retention-ladder/index.html)

Divya Jain shares her Retention Ladder framework: a practical way to read post-click signals like scroll depth, dwell time, and repeat visits as clues to where a page is losing ranking potential.

### [I Asked ChatGPT for the UK's SEO, Content and AI People. It Listed Me First.](/content/resources/guides/i-asked-chatgpt-for-the-uks-seo-content-and-ai-people-it-listed-me-first/index.html)

How I got an AI with no saved history to list me first in my niche: the technical SEO, content, and footprint workflow behind it, plus what didn't work.

### [Webinar: Are Your Rankings Visible? SERP Data, Dominance & Opportunities in 2026](/content/resources/guides/webinar-are-your-rankings-visible-serp-data-dominance-opportunities-in-2026/index.html)

High rankings don't guarantee visibility. Join Tom Capper for live SERP data on what's actually dominating search, and where the real opportunities are.

### [AI Search, RAG, Agents and Crawl Bots: A Plain-English Guide to What They Mean](/content/resources/guides/ai-search-rag-agents-and-crawl-bots-a-plain-english-guide-to-what-they-mean/index.html)

Tory Gray and Jessyca Frederick untangle AI search, RAG, agentic search, LLM crawl bots and agents, so you know what each term actually means.

### [What AI Agents See: The Accessibility Tree Is an SEO Surface](/content/resources/guides/what-ai-agents-see-the-accessibility-tree-is-an-seo-surface/index.html)

Tory Gray and Jessyca Frederick talk about how AI agents read your site through the accessibility tree, the rendering trap to avoid, and what to fix first.

### [The Brand-First Technical Audit: Why Your Entity Health Is a Technical SEO Problem](/content/resources/guides/the-brand-first-technical-audit-why-your-entity-health-is-a-technical-seo-problem/index.html)

A broken brand signal is now a technical fault. Read the crawl you already run for the entity-health problems costing you visibility in Google and AI search.

### [How We Run SEO/AEO Audits Using Claude AI, MCPs, and Sitebulb](/content/resources/guides/how-we-run-seoaeo-audits-using-claude-ai-mcps-and-sitebulb/index.html)

How Rock The Rankings runs SEO/AEO audits in one Claude Desktop workspace: GSC, GA4, Ahrefs and Sitebulb crawl data combined into a single report.

### [Why Technical SEO Audits Fail Ecommerce Teams (and How to Fix That)](/content/resources/guides/why-technical-seo-audits-fail-ecommerce-teams-and-how-to-fix-that/index.html)

Most technical audits produce long lists, not action. Here's how to turn your audit findings into a prioritized, revenue-aligned backlog that actually gets implemented.

### [Why Structured Data is Even More Important in AI SEO](/content/resources/guides/why-structured-data-is-even-more-important-in-ai-seo/index.html)

Discover why structured data is now essential for AI SEO and Google AI Overviews, especially in YMYL niches, and how schema helps Google trust your site.

### [Is AI Killing Publisher Search Traffic? What The Guardian and Telegraph Think](/content/resources/guides/is-ai-killing-publisher-search-traffic-what-the-guardian-and-telegraph-think/index.html)

Jessie Willms (The Guardian) and Harry Clarkson-Bennett (The Telegraph) on why publisher SEO is broken, and what actually matters now.

### [Webinar: Optimising for AI Agents: What Google's New Guidance Means for SEOs](/content/resources/guides/webinar-optimising-for-ai-agents-what-googles-new-guidance-means-for-seos/index.html)

Google has published formal guidance on how AI agents interact with websites. Tory Gray & Jessyca Frederick join us to discuss what it means for SEOs.